"Don’t accept limits especially those imposed on you by someone else. If you really want something, make it happen." -Ryan Heuser
7 DAYS THEORY INTERIVEW RYAN HEUSER CREATOR/OWNER OFAthletic Recon
How long have you known you wanted to do what you are currently working on?
I was the Co-Founder of a brand called Paul Frank Industries (you know the monkey “JULIUS”? Around 2006, I was pretty stressed out given the growth of the business and I wasn’t sleeping well. Rather than self medicate, I decided to take my fitness up a notch. I signed up for a marathon (Which I couldn’t even run 2 miles at the time). Needless to say a steady diet of running changed my life. I’ve been doing endurance sports ever since. But that’s when I noticed a void in the Men’s athletic, fitness apparel space. As a fashion minded guy who cares about what denim I purchase or what suiting brands I like, when it came to my technical choices there was only the same old big box brands and I thought “I’m gonna change that someday”.
Why are you passionate about what you do?
Doing endurance based sports such as marathoning or triathlon has enriched my life in so many ways. If I can help guys feel confident in their workouts and thus empowering them, I’m succeeding.
There’s nothing better than designing a new training short, making a sample and putting it to the test. Wearing my own brand to train in is something I’m really proud of. And I feel like I’m just getting started.
Check out the FULL INTERVIEW: HERE